Why is personalized content important?

With content personalization, every visitor has a better experience because they see what's relevant to them faster and can easily determine if a product is right. When people can easily find what they want, their efficiency skyrockets. Personalized content uses consumer-specific information to create a distinct and unique experience between an individual and their brand. This data allows your algorithms to intuitively know who is viewing your website or social media or who receives an email from you.

Personalization is especially effective in driving repeated engagement and loyalty over time. Recurring interactions create more data from which brands can design increasingly relevant experiences, creating a flyer effect that generates strong long-term customer value and loyalty. Today, personalization is more important than ever, as consumers have access to content from multiple channels. Sometimes, users feel overloaded with information and don't bother to pay full attention to it.

However, when people see their own name, this personalized content can capture their interest. Personalized content is effective because it targets your consumer directly. This is through FOMO specific personalized messages, to convince the customer to make the purchase before they leave. About 91% of consumers are more likely to buy from companies that present them with personalized offers and recommendations.

By tracking your process through your website, you can customize the content they see when they revisit your website at each stage. About half of retailers who personalize their marketing content achieve a 300% ROI over the course of their relationship with a consumer. Personalization is a force multiplier and a business necessity that more than 70 percent of consumers now consider a basic expectation. Most marketers now go so far as to say that personalized marketing is the future of marketing.

While some argue that personalization should only take place after the end viewer has consciously provided information to the company, other companies use anonymous data, such as the location attached to the viewer's IP address, to target viewers by location. Let's start with some personalization statistics to help you understand the benefits of personalization. With the use of personalization, marketers can create and send individualized emails to a specific group, with certain categories, whether gender-specific, birthday-specific, and more. SEMrush's Content Marketing Toolkit allows users to create optimized content that achieves the results they want to see.

Some examples of personalized video content might be Christmas, Christmas, New Year, or even Halloween wishes from you and your team.