What is an example of personalized content?

Amazon is arguably one of the best examples of content personalization, and they have done so for years. When you visit Amazon, the home page is completely personalized for you. You can view past ratings of sellers, products, and buyers, as well as view history and past purchases. A popular beauty brand, Aveda, uses content personalization to match its products with consumers based on their beauty concerns.

But problems arise when people themselves don't know what their concerns are. Is my scalp dry or itchy? Do I have oily or combination skin? Confused visitors may leave the website or leave in a rage. Or they may buy the wrong product and never return to the brand. To avoid these problems, Aveda presents visitors with interactive questionnaires, such as its Hair %26 Scalp Check.

When taking the questionnaire, users are asked 10-point questions about problem areas, hair texture, etc. Their answers intersect with 4 million possible solutions to select a personalized treatment for each consumer. For e-commerce brands like Aveda, content personalization becomes an effective lead generation tactic. Despite being an ecommerce brand of relatively modest size, Petal %26 Pup leverages content personalization to compete against larger brands.

To take it even further, for repeated conversions, Petal %26 Pup displays product recommendations based on a customer's previous purchases. This tactic alone helped improve their conversion rates by 17 percent. Alo Moves is a provider of online yoga and fitness classes. They are exceptionally dedicated to content personalization, so they have a place on this list.

Each customer journey begins with an onboarding survey, in which users specify their fitness goals and preferred learning methodology. Alo Moves can connect people with a relevant instructor and set convenient training schedules tailored to each person. Alo Moves assumes that a user interested in yoga will also be inclined to meditation. Therefore, they created a composite wellness program, complete with relaxing soundtracks and playlists.

Ask any conversion rate optimization specialist for the best sales tricks and content personalization will surely top their list; that's why megabrands like Adidas embraced personalized content from the start. The jewelry subscription website, Rocksbox, is obsessed with providing its customers with exceptional user experiences. According to his vice president, Chale Li, every item they select for a user's jeweler is chosen especially for him. This is achieved by collecting customer information through online surveys and wish list analysis.

After collecting the information from these touchpoints, Rocksbox stylists create detailed style profiles for each customer, which are used to identify products that match well. The return on investment (ROI) of personalized content is significant. About half of retailers who personalize their marketing content achieve a 300% ROI over the course of their relationship with a consumer. Other industries have also seen an increase in ROI due to content personalization.

Everyone loves interactive quizzes on social media, which makes them an excellent content marketing tool. The interactive nature of these questionnaires allows users to personalize the content presented to them. The media outlet BuzzFeed is known for creating these types of questionnaires and uses them to drive engagement on its website and on the sites of its sponsors. More than 1 billion people use Google Maps every month.

In addition to providing directions to where people are going, it also offers suggestions for restaurants, gas stations and shops based on their location and interests. Nor is it necessary to be a global corporate power to use gamification. Smaller companies don't have to be intimidated by the technology needed to add gamification to their marketing toolbox. In the same survey, 84% of customers said that being treated like a person, not a number, is very important to winning their business.

Nowadays, a successful online store must not only select high-demand products or services, but also provide personalized shopping experiences and personalized content. On the contrary, online consumers are the target of an endless stream of promotional messages, which makes the buying process quite overwhelming. Studies have shown that having too many choices can discourage buyers. The term “over-choice” or “choice overload,” coined by Alvin Toffler in his 1970 book Future Shock, describes how people can experience cognitive decline when they are presented with too many choices.

This is a good example for financial services. A study by Columbia University School of Business professor Sheena Iyengar featured 800,000 employees from 647 companies who were offered retirement packages that had two options or 59 options. When two options were offered, there was a participation of 75%, with 59 options the participation was reduced to 60%. First, let's reiterate the fact that e-commerce has seen 10-year growth in just three months after the outbreak of COVID-19.

What this means, in simple terms, is that there are more choices and more competition than ever. Aveda is a popular beauty brand with a significant online presence. One of the key things to providing a good user experience for Aveda is matching your products to the specific concerns that a customer may have. To prevent customers from buying the wrong product or leaving the site altogether after failing to find a suitable solution, Aveda has been creating a series of interactive questionnaires, such as its Hair %26 Scalp Check.

The quiz asks 10 questions about things like hair texture, problem areas and desired results. The algorithm then cross-references your response with 4 million possible combinations and displays personalized product recommendations, salon treatments, and personalized instructional content. Aveda proceeds to invite users to save their results by creating an account on their page and promising to “realize their dream of having the dream hair that they have fantasized about in the questionnaire”. Petal %26 Pup is an online fashion brand that, despite its small team and limited resources, was able to implement multiple customization solutions on its e-commerce website.

Just by landing on your homepage, you can immediately notice some customization tactics implemented. For example, Petal %26 Pup offers website visitors to search your website using voice control. This is particularly useful if many of your visitors use mobile devices or if the brand has information that its shoppers prefer to do so. Another easy-to-win customization tactic is currency.

Petal %26 Pup has offices in Los Angeles and Brisbane, however, they sell worldwide and their website can recognize a visitor from the UK. Displaying product prices in the visitor's currency removes the unnecessary burden of having to calculate the conversion and see if they can afford the product or not. But Petal %26 Pup doesn't stop there. Working with Yieldify, they have implemented specific messages for their loyal customers.

To facilitate new conversions, the brand highlighted newcomers based on their previous purchases. This tactic resulted in a 17% increase in conversion rate by recurring customers. Alo Moves offers online yoga, fitness and meditation classes, and is part of Alo Yoga, an online retailer of workout clothing. The reason why Alo Moves deserves a place on this list is because they are exceptionally dedicated to content customization.

First, every new Alo Moves user journey starts with an onboarding survey. This is where you can set your preferences, such as the classes you are interested in, your level of experience, your goals, and even your favorite teaching style so that you are assigned the best instructor possible. Rocksbox operates based on buyers building their style profiles. This is done through an online survey and browsing the company's extensive wish list to mark their favorite pieces.

Rocksbox stylists then review all data points and select a custom jewelry box. Another nifty feature that Rocksbox offers to stand out from the competition is the wish list on social media apps. Once you connect your Instagram profile to your Rocksbox account, you can add items to the wish list directly on Instagram and the company's algorithm will synchronize them with your profile. More importantly, however, the machine learning algorithms behind it allow Netflix to learn more about users and make compelling recommendations that will keep people using paid streaming services.

This is an important example of how content personalization can make subscribers pay for a service. Listen to the world's most downloaded B2B sales podcast Shutterfly is a website and application that allows you to create canvases, photo albums, calendars and even items with your own laminated photos. While Shutterfly has gotten creative with personalized emails and subject lines, one unique thing it did recently was personalize item offerings in its app. If you download the Shutterfly smartphone app, create an account and give Shutterfly permission to access your photos, it will automatically identify photos with faces and place them on items you can buy in the app, such as these mugs, for example.

However, when you do this, be very careful to obtain explicit permission to review someone's information to extract this data. When it came to Shutterfly, Pamela had already given the app permission to access her photos and connected the account to her Facebook account, where she approved a number of other related permissions. If you don't get the right permissions and extract the right personalization data, it might seem unreliable or downright creepy. To continue with the previous story, we thought it might be useful to share more information about how, exactly, the retailer carried out the aforementioned personal prediction.

As Duhigg explains in his article, which goes much deeper than I will here, every Target customer is assigned a guest ID number after the first interaction with the brand. This identifier is used to store the customer's demographic information, from ethnicity to work history, and to track purchasing behavior. And by doing the latter, specifically with those who had in-store baby records, Target's marketing analysts were able to form a “pregnancy prediction score,” which allowed them to determine which buying patterns indicated a customer was in the early stages of expectation. That's when routines are forced to change.

Suddenly, there is a deadline and people start buying products they've never considered before, such as “cocoa butter lotion” and “a bag big enough to work as a diaper bag,” the article says. Those are the behaviors that trigger Target's pregnancy prediction score, leading the client to receive special offers on baby-related items. That is not to say that marketers should completely eliminate personalization, as it is effective when personalized emails are done correctly, for example, they have a 6.2% higher open rate than those that aren't. But in an era when the concern for privacy and security is growing,.

Considering that the average online reader loses interest after about 15 seconds, personalizing mixed media content is an interesting and often effective approach. And while this type of customization is memorable, it is also time consuming. So, if you set out to create it, make sure you target the right people. There's nothing worse than taking the time to produce something highly personalized, only to discover that you've sent it to someone who doesn't have the decision-making power they need.

Those who know me are aware of my borderline obsession with hip hop, which is also the motivation for much of my online shopping behavior. And as I continued to scroll down, proper customization continued. There was a headline that read “For a night with recommendations on what to stream on Amazon Prime, an activity that comprised most of my weekend. His recommendations for dog and kitchen products were also accurate.

After all, those are the categories in which I shop the most. As much as I use Spotify, which is almost every day, I have never bothered to listen to my Discover Weekly playlist. So, after a colleague caught my eye, I decided to give it a spin. But those behind Discover Weekly recognize that personalization is not a perfect science.

They also have suggestions on how to improve it, such as adding the Discover Weekly songs you like to your library or skipping the ones you don't want. “If users advance quickly in the first 30 seconds of a song, Spotify's chief product officer Matthew Ogle and engineering manager Edward Newett told Pasick, “The Discover Weekly algorithm interprets that as a “thumbs down” for that particular song and artist. Not only did it benefit the customer: setting more realistic prices for periods of lower demand, but it also increased bookings made for them, but it was just one of the ways Twiddy delighted its customers with actionable and useful information. Since the brand began using this data to help owners make decisions such as pricing, its portfolio grew by more than 10%.

One of the most used types of content on social media is video content. And recently, brands are going a step further by creating personalized videos. Customers crave brands and products that understand their needs and are made just for them. Investing in personalization efforts can be very profitable for brands and drive revenue growth of 10 to 30%.

An overwhelming 70% of consumers say they will shop exclusively with brands that understand them personally. Achieving the perfect fit in clothing can be difficult, but MTailor uses a personalized, AI-driven approach that, it says, creates a perfect size that is 20% more accurate than a tailor. Customers choose from several shirt, pants or suit options and then upload a photo and short video of themselves to the app. The MTailor algorithm then takes 16 steps to create completely personalized clothing that perfectly suits each customer.

The Starbucks app is perpetually one of the most downloaded restaurant apps, and for good reason. The app is incredibly intuitive and is designed to provide a personalized ordering experience. Starbucks remembers customers' favorite drinks and preferences and rewards them with benefits and gifts based on their preferences and past activity. Starbucks uses an AI algorithm to send more than 400,000 variants of personalized messages to customers to promote unique offers for each person.

Content personalization is the targeted delivery of content to a visitor due to a specific set of criteria. Personalized content is also known as dynamic content because it is updated in real time to ensure personalized user experiences. It turned out that the retailer was able to predict her pregnancy and subsequently customize the promotions she received, thanks in large part to a ton of data collection and analysis (completely legal). Runners looking to improve their distance, speed or simply move can take advantage of the personalized training of Vi, a virtual running coach.

Those automated recommendations can be adapted and experimented with the help of human beauty partners for a personalized experience that combines technology and the human touch. The app went further and provided each user with a personalized news feed after learning about their style preferences and analyzing their interactions with the brand across multiple touchpoints. Personalization takes many forms, from creating made-to-order products to leveraging artificial intelligence and technology and delivering strong personal relationships in-store. However, with a fully managed service like Yieldify, your team of account managers, designers, technical engineers, and data analysts does all your personalization tactics for you.

Some of the most impressive examples of personalization come from brands that make it a complete business model, offering 100% personalized experiences for each customer. Digital marketers will have everything they need to create personalized, SEO-friendly content in one place. Users receive new recommendations as their journey progresses and everything is 100% customized to their unique needs. Ultimately, a well-designed content personalization strategy means that two friends could be looking at the same website and seeing different information.

Nor was there any tool that simply allowed us to customize content based on the answer to a question, without having to configure JavaScript variables, custom attributes, and blah. . .