How is it customized?

MORE FOR YOU · Write a directed copy. An easy way to personalize your content is by copying it. If customers feel they're talking to someone who understands them, they're more likely to take action. Therefore, you should write a targeted text for your marketing campaigns and products.

If you understand the pain points, interests, and problems of your target market, it's easier to create relevant content that converts. The customer experience is much better today than it was 10 years ago, modern technologies give companies new ways to improve and personalize their customers' experiences. However, more than 74% of marketing leaders still struggle to scale their personalization efforts. But our own research, based on feedback from 804 B2B professionals, found that 46% of businesses don't use CRM to personalize the customer experience.

However, getting it right is not easy, as more than half of opened emails are deleted within 2 seconds. But you can probably imagine why. In fact, only 13% of businesses personalize the sales experience, making it the weakest area of personalization compared to marketing and customer service. While marketing works on the principle of “one to many”, the sales experience is largely “one to one”.

That's why personalization is so important to gaining people's trust if you want to create a sale. In fact, 84% of consumers say that being treated as a person, not as a number or a sales target, is very important to win them. If you want to help your sales team treat leads and prospects as people, you need to make sure that your sales reps know as much as possible about the people who visit your website. This way, sellers can recommend products and resources that match the interests, actions, and behaviors of their visitors.

Did you know that only 1 in 50 sales is made at the first meeting? Person 1 who is willing to buy at a first meeting is someone who has researched what they need and believes that their company can offer them the best solution. When they meet with their sales team, they are basically checking that their company is the right one. As for the other 49 people, they are not as prepared. These leads are more likely to buy only once a certain level of trust has been established.

And that takes a lot of work and it's convincing. An average sales rep only makes 2-3 attempts to follow up with a lead. For example, tracking a prospect's activity on your website reveals the pages or posts they're looking for to learn more. This information will help your sales team tailor a follow-up message by mentioning your interests in the product and addressing any concerns you may have.

According to Backlinko, just sending a single follow-up can increase your response rate by 65.8%. And a little personalization trick to include the lead's name in the subject line can increase open rates by 29.3%. Whether you're a retailer providing in-person customer support or a B2B company with a dedicated call center, here are some strategies your support team can use to personalize customer experiences. When executed correctly, personalization can increase revenue by 15%, reduce acquisition costs by up to 50%, and improve marketing spend efficiency by up to 30%.

SuperOffice AS (headquarters), Wergelandsveien 27, N-0167 Oslo, Norway. You can't connect with anyone without understanding who they are. First, you'll need to define your personalization audiences. An audience in this context, as the marketer Cara Harshman explains, is a group of visitors to the site with a specific need that deserves a unique experience.

Website personalization is the art of delivering an exclusive and individual personalized experience to your online visitors when they arrive on your site. Customize your experience based on your previous purchases, geography, or behavior in a way that serves multiple business purposes: increased customer satisfaction, longer duration of visits, increased site visits, lower bounce rate, better conversions, and improved brand reputation. . .