For consumers, the advantages of personalized advertising are invaluable. Adlucent's research asked consumers to mention the increased benefits of personalization, which consumers felt help reduce irrelevant ads (46%), a way to discover new products (25%) and make online shopping easier (19%). personalization affects your customer service, product development, and virtually every aspect of your business, as long as you're willing to apply it. Ham believes it is important to give consumers greater control over the online behavioral advertising process, as it could leave them more open to personalized online advertising, rather than installing ad-blocking tools that block all ads.
Dale Carnegie knew what it was about when he said, “A person's name is to that person the sweetest and most important sound of any language. In addition, customers are concerned about how advertisers obtain their personal data and what they do with it. When customers provide their personal information, they want to be treated as individuals with unique traits. Like all marketing strategies, there are challenges that arise when it comes to personalized marketing.
By sending highly personalized and relevant social media messages through automation, marketers can collect responses and customer data from social media channels, which in turn helps improve communication and drive conversions. Personalized marketing involves collecting data related to your customers and creating marketing experiences that target specific types of customers through your content. This tool is useful for marketers who want to use user data to create personalized ad campaigns. If your personalized marketing strategy doesn't adequately suit each and every person, they won't feel engaged and are therefore less likely to buy from you.
Every time you create a web copy or add features to your product, ask yourself how a living, living version of your shopper character would respond to your work. We also suggest that marketers explain why they collect personal information and how it will generate more appropriate and useful ads. Marketers should keep this in mind, as personalization accounts for a large part of customer satisfaction. The goal of personalized marketing is to really attract customers or prospects by communicating with each other as an individual.